Why having a strong employee retention strategy is important

March 22, 2023

Why having a strong employee retention strategy is important

Having a strong employee retention strategy is important for any business.

After all, your employees are your most valuable asset, and you want to keep them around for the long haul.

There are many benefits to having a solid employee retention strategy in place, including reducing turnover costs, maintaining a talented workforce, and improving morale.

Let’s look closer at why employee retention is so important and how you can develop a strong strategy for your business. Don’t let high turnover rates jeopardise your company's success – start planning for retention today!

Employee retention means creating a positive work environment that fosters employee loyalty

Employee retention involves strategies aimed at building a work environment that keeps employees longer, reduces the amount of time and money spent on hiring new workers, and ultimately increases productivity.

There are a variety of ways to improve employee retention, from implementing competitive salary and benefits packages to providing valuable training and opportunities for growth.

When businesses prioritise employee retention, they create an engaged workforce and higher levels of job satisfaction.

In short, all companies need to invest in maintaining their current staff as well as developing strategies for long-term success.

Why do employees leave their jobs?

There are many reasons why employees decide to leave their jobs, including limited development opportunities, an unsatisfactory company culture, and stagnant salaries.

A lack of potential for career advancement can cause workers to become disillusioned and seek out more rewarding opportunities elsewhere.

Similarly, an organisation’s internal atmosphere can have a large impact on employee morale – if people feel like their voices are not being heard or that their ideas and opinions are not valued, they will begin to look elsewhere for employment.

By addressing these issues and creating an environment that encourages growth, employers can boost employee satisfaction and ultimately retain more of their talent.

How to develop a strong employee retention strategy

A strong employee retention strategy is key to creating a long-term vision for the business and ensuring its success.

Employers often overlook the importance of a strong retention strategy in boosting long-term growth. It may not seem like a priority, but everyone across the business feels high turnover rates, which can have a detrimental knock-on effect on morale, productivity, and consistency.

1. Plan in advance

Planning ahead is key to a successful employee retention strategy. By planning in advance, employers can make sure that their staff are well taken care of, no matter what the future may bring.

Employers should have contingency plans in place for any foreseeable changes or disruptions to the business, such as redundancies or other workforce transformations.

Succession planning is critical to help train and mentor staff that show promise and leadership skills.

Without knowing the skills you have and the direction you need people’s careers to take, you will be left with knowledge and capabilities holes if anyone leaves.

Knowing that their employer has taken steps to future-proof the business will give employees some assurance.

2. Invest in training and development programs

Investing in resources, training, and skills development greatly increases employee morale and loyalty.

Not only does this offer companies an opportunity to benefit from upskilling and supercharging their teams’ capabilities, but it also provides employees with the chance to learn new skills and advance in their careers. This both retains talented workers and attracts new talent into the company.

3. Offer flexible working options

On average, people spend a third of their time at work. For this reason, it’s really important for employers to create a space their team is excited to work in every day and give 100% of their effort. So how can employers go about doing that?

Contrary to what you might think, it’s not as easy as throwing a couple of beanbags and a ping-pong table in a corner and thinking that makes your office a cool and edgy place to work.

Having fun facilities for employees is pointless if the general attitude of management is sceptical or disapproving.

Making room for collaborative, creative, and recreational spaces in a workplace can have a really positive impact on culture and overall productivity.

But, ultimately, it’s the attitude of company leaders and the initiatives that a company offers that will make all the difference. When employers are open-minded and flexible, workers feel free to use these fun office perks.

More importantly, offering a flexible approach to working allows your staff to seamlessly integrate their working life with the reality of everyday living.

Employees feel respected and valued when you trust them to deliver on their responsibilities, regardless of their working hours or location.

This will ultimately lead to greater loyalty and dedication toward your company’s goals and objectives.

4. Promote and support mental well-being

While fun and quirky perks, recreational spaces, bonuses, and other benefits are all important aspects of a strong employee retention strategy, supporting and nurturing the mental health of your workers also goes a long way and is cost-effective.

Creating a supportive environment starts at the top and is spearheaded by strong, compassionate leadership. It’s true what they say – kindness costs nothing, but it goes a long way.

It’s clear that taking steps to invest in employees’ mental health and well-being by cultivating a culture of respect, where employees are listened to, understood, and supported, is vital to retaining talent.

With the right mindset and leadership, companies can create an environment that employees are excited to be a part of. One where they feel their skills are appreciated and their contributions are valued.

Appointing a mental health ambassador in your business and investing in some training courses is also an excellent way to help employees to feel more supported at work and is relatively inexpensive to do.

5. Hire strategically

It is essential that employers are strategic in their approach to hiring new staff. It’s important to analyse which skills and experiences an employee needs to have to succeed in their role.

This means you’ll need to consider not only the current needs of the team but also where the company will be heading in the future and what skills may be required to get there.

By focusing on hiring well-rounded individuals with relevant experience and transferable skills, you can build a workforce that is equipped to handle whatever comes their way.

If you are struggling to find the right people for your open roles, our recruiters are ready to help.

Why is employee retention important: Plotting a road-map to long-term success

To capitalise on their human capital, businesses need to ensure their employees stay with them for a long time.

With a comprehensive employee retention strategy in place, employers can ensure that their workers are motivated and engaged, leading to greater success for the company as a whole.

Keeping valuable minds around also helps create consistency within the workplace, which in turn can help improve employee morale, aid communication between departments, and ensure more productive team collaboration.

Ultimately, when employees stay longer in an organisation, it leads to smoother operations and greater success from start to finish.

In conclusion, employee retention is an important goal for any organisation as it helps create an engaged workforce and higher levels of job satisfaction.

How to motivate contract workers and retain talent

Many businesses now rely on contract workers to fill in gaps and plug holes in their workforce.

Although these employees may not be permanent staff members, it’s essential for employers to make sure that they are motivated and engaged with the company to retain them for as long as possible.

Work closely with your employment agency to offer flexible working arrangements and regularly review contract benefits and salaries.

Additionally, providing incentives like bonuses or rewards can help to increase motivation and demonstrate that their efforts are valued.

Including contract workers in decision-making, and providing clear career pathways they can progress along is also key to retaining top talent.

Recognising the important roles contract workers play in a company’s growth, and taking steps to ensure their satisfaction, will maximize their performance and keep them around for as long as possible.

Ultimately, by investing in these contractors and giving them the same level of respect as permanent staff, businesses will be able to keep talented individuals around for the long haul, creating a well-rounded and experienced workforce and boosting their overall efficiency and productivity.

Summing up

There are many reasons why people leave their jobs, but some of the most common include a lack of development opportunities and poor company culture.

Offering training and development programs and creating a positive work environment can improve employee retention and help your business succeed.

You should also invest in employees by providing good employee benefits, listening to their feedback and treating everyone equally.

The more effort you put into making your workplace a pleasant and rewarding place to work, the more likely it is that your employees will stick around for the long haul.

If you’re looking for experienced, permanent or contract workers to join your team and fill your talent gaps, our recruiters are on hand to help. Contact the team at Airswift now to get started.

This post was written by: Charlotte Bosley-Plumb, Content Marketing Coordinator