Talent Mapping and Market Research

Airswift’s talent mapping helps you focus on understanding key strategic workforce challenges

Collaborative Laptop Session2

Talent mapping projects delivered by Airswift:

  • Senior Marketing Director in Germany for an international electronics company
  • Sales Director in France for a speciality chemical manufacturer
  • HR director in Germany for a local automation company
  • President in the UK for an international textile manufacturer
  • Managing Director in Belgium for an international scaffolding manufacturer
  • Principal Advisor, Commercial Strategy for a large mining & metals business
  • Process Automation Engineers across the U.S. for specialist equipment manufacturer to the Pulp & Paper industry
  • Field Service Technicians and Operators for U.S. based Midstream company
  • Engineering and Operations management team for U.S. shale gas processing company
  • Tower Erection Construction Crew in U.S. for national Telecommunications EPC
  • Operations and Maintenance staff for U.S. Natural Gas transmission asset operator
  • S. Fuels Trading and Logistics Management for global Refined Fuels and Diesel Trading company
  • M&A Director in the U.S. for global chemicals conglomerate
  • Commercial Director in the U.S. for Korean midstream & chemical company
  • Infrastructure Leader (Rail) in California, USA for a global design, engineering & consultancy practice
  • Asia BD Director for a cable manufacturing UK-based company
  • FPSO Construction & Commissioning Team reviewing the costs of local workforce vs regional workforce
  • Cost analysis of China vs Singapore vs Vietnam business set up for a services company
  • Employee value proposition perception study for a large engineering firm following a safety incident
  • Mass hire talent maps for multiple roles on large, global energy, engineering and industrial projects
Office Trio Discussion

Could a talent map help you stay ahead of HR trends? 

Contact our workforce solutions experts

Office Trio Discussion

Airswift’s talent mapping helps you focus on understanding key strategic workforce challenges

What is a talent map?

A talent map is simple in its approach and provides bespoke real-time market intelligence. This ensures the best employment strategies are selected whilst delivering cost-effective talent acquisition.

Airswift can provide you with:

  • Visibility of direct-hire talent pools within peers and competitors
  • Targeting the best candidates and not the most available. This is particularly relevant for executive search
  • Live salary benchmarking data for engaged candidates
  • Employee value proposition perception information
  • Clarity and consistency when marketing your employer brand

How does the talent mapping process work?

We provide our clients with a tailored and in-depth market intelligence analysis of the candidate pool.

  • Identify certain skills & expertise
  • Illustrate the geographical spread of talent pools
  • Identify your employer brand proposition
  • Map competitors and the employment status of key employees
  • Assist in succession planning and talent management
  • Understand general executive benchmarking
  • Highlight diversity
  • Planning new market entry
Office Conversation

How can talent mapping help your business compete?

Before beginning the recruitment process, you want assurance that it will be effective. Inadequate planning or slow hiring leads to project delays and a hurt bottom line.

A mapping exercise can help you uncover potential risks and opportunities.

How can talent mapping optimise your business strategy?


Improve efficiency of talent acquisition

  • Reduce time-to-hire
  • Reveals a clear picture of rewards
  • Enables just-in-time hiring
  • Communicates clear and consistent employer brand message to the talent pool

Improve reliability of decision making

  • Provides guidance for workforce planning
  • Reveals competitive talent segments/structures
  • Assures visibility of ALL prospective hires
  • Removes recruiter error

Increase productivity

  • Allows hiring managers to focus on their core business activities
  • Flexible engagement – direct/contract
  • Significant reduction in cost per hire
seven people sitting at a long wooden table in a middle of a work discussion
seven people sitting at a long wooden table in a middle of a work discussion
Collaborative Laptop Session

Talent mapping can be used for a variety of workforce challenges and situations:

  • Mass hire campaigns
  • Nationalisation programs or CSR policy compliance
  • Competitor tracking
  • Enable salary reviews in line with the market.
  • Bidding/tendering exercises
  • Succession or workforce planning
  • Market, location or technology entry
  • Business relocation
  • Perception and employee engagement studies
  • M&A - rationalisation of workforce
  • Retirees alumni program
  • Diversity and inclusion

By undertaking comprehensive market mapping, organisations are able to make an informed decision regarding their current, or future, hiring requirements.

Office Team Gathering

We provide market intelligence of the highest standards:

  • Provision of accurate, real-time staffing costs
  • Full understanding of top talent on a local, regional and national basis
  • Highlights any trends or challenges faced (i.e. other projects) when building your talent pipeline
  • Identifies talent gaps
  • Outline career pathing requirements and address future talent shortages
  • Assures the attraction and retention of high potential pools of candidates
  • Opportunity to communicate a clear & consistent message to the talent pool
  • Supports talent planning
  • Provides access to talent as and when needed
  • Can be provided by discipline or sector

We combine public/private data and our extensive network to generate insights on salary benchmarking, team structure and hierarchy. Our market mapping services are discrete and confidential and are conducted without alerting the market.

Client testimonials

I have always found Airswift to be very responsive, helpful and knowledgeable. We have used Airswift specifically to facilitate contractor needs in countries where we have not had an entity or where we have had a need for specific contractor assistance that Airswift can provide.
Individuals have gone the extra mile to ensure that my needs are met. In my opinion, no company has conducted itself in a more professional manner than Airswift.
Airswift gave excellent help with the whole process, from visa, flights to medical transportation. Everyone has been very helpful and welcoming. A great team all around. Airswift is an excellent organisation.
Airswift provided excellent service throughout the entire recruitment process for several technical positions. Candidate shortlists were assembled in good time and had strong tech backgrounds. The new colleagues have the in-depth knowledge and ability to positively impact our business

Our services


Talent Acquisition

Few issues are as critical to project delivery as the identification, on-boarding and management of productive workforces. Our highly experienced team behind our talent acquisition services work directly with clients to identify their hiring needs.

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Global Employment & Mobility

Airswift can act as a fully integrated outsourced Global Employment Organisation, working side-by-side with clients, taking the burden from in-house teams and managing the entire process on their behalf.



RPO & Managed Solutions

From recruiting and mobilising entire multi discipline teams, to integrating a technology focused approach and supply-chain management, our support teams take on as much of our clients’ workforce organisation burden as possible.



Workforce Consulting

Airswift has experience navigating the challenges of global expansion, managing international HR, tax and payroll challenges, finding niche and specialist talent, and restructuring and transforming organisations.


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