From Eastern Europe with love: outsourcing to stop the tech talent gap

July 21, 2022

Outsourcing from Eastern Europe

Source: Frame Stock Footage/Shutterstock

Eastern Europe’s tech talent pool have impressively high technical skills and a solid understanding of General Data Protection Regulation (GDPR)

According to Gartner, the global IT services market spend reached almost 1.2 trillion dollars last year. 

And it is estimated that by 2023 it will come close to USD1.4 trillion. Undoubtedly, we are talking about a sector with a lot of demand that ends up suffering due to a shortage in supply. However, this is where solutions such as human resource outsourcing emerge to transform challenges into opportunities.
Many Western companies have outsourced technology services and pursued software developers internationally, especially in Eastern European countries. The reason? There is a large and highly skilled tech talent pool and they are accessible to even the smallest startups.
But first, let's understand the whole scenario and the details you should consider before outsourcing your talent from Eastern Europe.

The Global Outsourcing Industry

The outsourcing industry is generally divided into two services: business process outsourcing (BPO) and information technology outsourcing (ITO). Obviously, both BPO and ITO aim to reduce costs for a company across various professional areas, however, both serve different purposes.
  • Business Process Outsourcing
    In this model, more operational services are hired to bring agility to tasks such as payroll, telemarketing, and worker training. Finance and human resources are the areas that benefit the most from BPO.

  •  Information Technology Outsourcing
    As the name implies, ITO brings greater efficiency to information technology services. The objective here is to improve a company's capacity in its tech support and other services such as network infrastructure.

Global outsourcing industry revenue

Information Technology Outsourcing represents the majority of revenue from service providers. And that makes sense when we see more and more business processes being tech-based.

Types of work with the most demand

Delving deeper into this history of contracting outsourced services, we see that IT continues to stand out. It is good practice to outsource part or all of your IT infrastructure before hiring BPO services.

Type of work sold by outsourcing services

We understand now the importance of IT in the outsourcing business. But how can we measure the impact of Eastern Europe on this market? Luckily, we have good old data on our side to help us with this question.

Preferred countries to outsourcing

It is impressive to see how Eastern Europe is one of the most popular outsourcing destinations, just like the United States, when hiring developers.
Several factors are behind its reputation as a tech talent hub. Let us address them now.

Why is Eastern Europe good for IT outsourcing?

High-skilled tech talent

The workforce profile in Eastern Europe is vastly different from the rest of Europe.

We can justify this uniqueness due to the legacy of the former Soviet Union. The country can undoubtedly invest massively in education, especially in exact sciences. And due to the characteristics of the old regime, both men and women were primed to pursue scientific careers without exercising choice. This however, lowered the gender gap within Eastern Europe’s IT industry.

For example, in countries like Bulgaria, where 28% of Information and Communications Technology (ICT) specialists are women, and Romania, where this number reaches 26%, we can see more clearly the disparity that exists with other countries in the continent.

Share of female ICT specialists in Europe

Eastern Europe can benefit needing tech graduates as well as, junior, or senior employees, with highly-praised STEM skills.

 Good proficiency in English

Companies looking to hire professionals from Eastern Europe will encounter minimal difficulties with the language. Most citizens speak English fluently, making communication, whether remote or not, far easier.

Global Ranking of English Proficiency

Eastern Europe presents a good fluency rate, ranging from very high to moderate.

EU General Data Protection Regulation (GDPR)

Because these countries are also located in Europe, they are familiar with the continent's cybersecurity standards. The General Data Protection Regulation (GDPR) is the strictest privacy protection law worldwide.
In addition, it is essential to note that this is a relatively new legislation, being put into effect in 2018. This makes European developers far more apt at navigating the standards.
Complying with this regulation is something that impacts the whole organization. Adaptation is necessary, as well as more investments in security, networking and storage, consequently demanding more from the IT team. This also allows greater collaboration with other areas; thus, the other factors discussed so far are necessary: good skills and English in one package.
It is important to note how an Eastern European workforce can be considered much more westernized than other accessible talent such as those from Asian countries. This helps with a better understanding of subjective themes applying the legislation.


Compared to Western Europe, the Central and Eastern region has a more accessible workforce, mainly for small emerging companies.

Hourly labor costs in CEE

Tax collection

This is one of the most important items to consider when hiring an outsourcing company. Tax collection can be a barrier for doing business in the CEE region. So that's why many turn to a tech partner to outsource their payroll.

And what about now regarding the war?

With the outbreak of war by Russia on Ukraine, Eastern Europe underwent a major change. Obviously, Ukrainians are the most affected by all this. Most of its technology companies and based in Kyiv and the eastern parts of the country, precisely the ones that have been the main target of military attacks. This resulted in a large-scale migration to the West.

Outsourcing and the War in UkraineSource: Frame Stock Footage/Shutterstock

Over 250,000 IT workers are based in Ukraine, and many of them can't leave the country due to the government temporarily suspending this right for men aged 18 to 60.

Developers in Russia and Belarus have also been affected by the conflict. Due to the two countries' alliance, both have been receiving sanctions, which further motivates the developers in these locations to emigrate.

Citations on Outsourcing in Eastern Europe

The war may have created huge geopolitical risks, but the market shows no signs of slowing down outsourcing in these countries, as the shortage of tech talent remains a significant challenge.

Eastern Europe and its neighbors

After much talk about the benefits found in Eastern Europe when it comes to outsourcing, it is inevitable to also highlight the advantages of its closeness to South Caucasus — Armenia, Azerbaijan, and Georgia.


Georgia is geographically positioned between Europe and Asia, which guarantees it certain advantages in the trade route between these two continents. But more than that, the country has been showing incredible qualities for business.

This year, Georgia's Gross Domestic Product (GDP) grew by an average of 10.8% from January to April. According to the World Bank, the country is listed as the seventh-best place for "ease of doing business" (ahead of the UK). And another particularity is that Georgia ranks as the world’s third-largest miner of cryptocurrencies.

In 2015, the government of Georgia took a big step towards the country's leading role in global business by lowering taxes to attract investment, supporting reforms, and encouraging tourism in the region. Now, there is an effort to accelerate the country's technological ecosystem and thus further strengthen its vocation as a transit hub between the West and the East, nearshore and offshore.

The government has invested more than 4.7 million dollars since last year to accelerate more than 200 startups with global potential. These companies make up a very diverse technological ecosystem presenting solutions in AI, fintech, biotech, and many more. It has been reported that these companies raised more than $65 million dollars to date.

Another thing that has drawn attention to Georgia's technology ecosystem is the flow of IT specialists from Russia and Belarus. Due to sanctions in both countries, many tech professionals decided to immigrate to Georgia, where they have visa-free travel, and thus continue providing services to foreign customers.


Azerbaijan is another country in this equation that is showing an increase in the development of its technological ecosystem. We are all aware of the country's historic vocation in the oil and gas sector, but the government has clearly shown that it plans to transform the domestic tech sector.

In 2012, the ICT sector grew by 18%, also surpassing the non-oil sector (9.7%). Evidently, the country needs to depend even less on public resources and attract more private capital. That is why there is already a great expectation for reforms that justify this inflow of investments.

But, we all know that when a tech hub is under evolution, its workforce evolves with it. In this way, many tech professionals can be prepared in Azerbaijan.

Outsource top talent with an experienced partner

Your business has a lot to gain by expanding its workforce by outsourcing talent from Eastern Europe. Of course, there is a complexity here, but with the help of the right partner, the solutions will be much easier to apply.

Airswift are well positioned to help you navigate this. With more than 60 offices globally, and over 9,000 contractors, we combine innovation with experience to put you ahead of the competition.

Work with us to find the best talent in the region with a series of customized solutions for your business' needs.

Simplify your global expansion

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This post was written by: Raphael Santos, Content Marketing Coordinator