Louise Bancroft

Senior Vice President - People & Culture


Louise Bancroft

Senior Vice President - People & Culture

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Louise joined Airswift in 2011 working within the Europe and Africa region before becoming responsible for Human Resources across all regions.

In her current role as SVP, People & Culture, Louise partners with leadership and local HR teams to ensure that talent opportunities are maximised to deliver strategic initiatives and business objectives. She is valued across the business as a cultural leader and someone who lives and breathes our values

Louise has an MBA, an MSc in Human Resource Management and is a member of the Chartered Institute of Personnel and Development.

Adopting a commercial approach, Louise create a progressive, results-oriented and rewarding culture - putting people at the forefront of the company’s strategy. In her spare time, Louise loves reading, chocolate and hiking – in that order!

What makes Airswift different?

We pride ourselves on being a company that is built on hard work, innovation and a determination for excellence in everything we do. This makes Airswift not only a great place to work, but also to do business with.

Why are you passionate about what you do?

The spirit of HR is focusing on how to make things better, which can be incredibly rewarding. My profession is one that can make a positive difference to the most important asset any organisation has – its people.

Which Airswift value(s) do you think are particularly important and why?

Integrity. We have strong business ethics, which underpin everything we do. Integrity guides the way we behave to ensure we are inclusive, value diversity and have the interests of our employees, clients and communities at the heart of everything we do.