How do you standardise chaos?

How can you capture clean, standardised data from any point-of-sale system, without ripping and replacing your tech stack? Our guest, Jakub Ruzicka, Chief Product and Technology Officer at EYOS, breaks it down.

Drawing on his background in statistics, NLP, and scale-up leadership, Jakub shares how his team is solving one of retail’s messiest challenges: fragmented transaction data and limited visibility into offline sales. YRS has developed a platform-agnostic solution that sits directly on any POS device, providing real-time insights, marketing visibility, and even fraud detection potential, without the need for hundreds of custom integrations.

Whether you’re in retail, fintech, marketing, or data strategy, this conversation answers key questions about where AI and product thinking are merging to deliver real business outcomes. If you’ve ever wrestled with messy integrations, incomplete dashboards, or missed opportunities because of poor data visibility, this is the episode for you.

Listen to the full episode below: 

Blending Product and Technology Leadership

Jakub Ruzicka highlights the evolving nature of leadership roles in tech, particularly when one must span both the technical and strategic product dimensions. As Chief Product and Technology Officer (CPTO), he’s responsible not only for the architecture and implementation of technology, but also for aligning it with user needs, market fit, and business outcomes. This hybrid role reflects the increasingly integrated responsibilities in modern tech companies, where technical feasibility and product vision must be developed in tandem.

Academic Engagement and Knowledge Sharing

Whatever I do in practice, I want to also share, it’s also a nice way to test whether you know what you are talking about, because students usually have very good questions

Standardisation and Scalability

It sits on top of any point of sale device, the main value it really brings is that it sits on top of any point of sale device. Right? So it's platform agnostic

Jakub emphasises the importance of platform-agnostic design in their data solution, which allows for seamless integration across a variety of retail environments. By avoiding the need for deep integration into proprietary systems, the solution becomes scalable and more attractive to a wider range of clients. This technical strategy not only reduces barriers to adoption but also ensures consistent data structures and easier deployment.

Data as a Strategic Asset

Digital receipt is the first use case for the technology. There are many other ones we can imagine, couponing solution, fraud detection, even maybe new payment methods

One of the central messages Jakub conveys is the untapped potential of data collected through physical retail transactions. He discusses how transaction data, when effectively captured and standardized, opens up opportunities for enhancing customer experience, optimizing operations, and even enabling innovation in payments and promotional systems. The focus is on turning granular retail data into high-level strategic insights that drive revenue and customer loyalty.

Key takeaways

• Blending Product and Technology Leadership:
  Jakub leads both product vision and technical execution, bridging innovation with implementation.

• Academic Engagement and Knowledge Sharing:
  He contributes to academia through teaching, reinforcing practical skills with theoretical depth.

• Business Focus on Digital Receipts and Data Capture:
  The company delivers digital receipt solutions and captures retail data to generate actionable insights.

• Standardisation and Scalability:
  Their platform-agnostic system integrates with any POS, enabling broad, scalable deployment.

• Data as a Strategic Asset:
  Jakub discusses using transaction data to unlock marketing, operational, and payment innovations.

Article and quotes have been edited for brevity and clarity.