AI-powered teamwork: how ChatGPT's GPT-4 is changing collaboration

February 24, 2023

GPT-4 being used on ChatGPT

Source: Frame Stock Footage/Shutterstock

With GPT-4, everyday tasks can become a dynamic collaboration between worker and AI

Are you already familiar with terms such as Natural Language Processing (NLP) and ChatGPT? If not, it’s essential that you become familiar with these terms as soon as possible. On the other hand, if you are a machine learning enthusiast, work with machine learning, or even manage a whole machine learning team, chances are that you have heard about Generative Pre-trained Transformer (GPT) models.

Let’s dive deeper into the subjectt! In this article, we will explore the upcoming new upgrade of GPT models, GPT-4, and how it can drastically improve your team’s dynamic.

GPT-4 on a keyboardSource: Frame Stock Footage/Shutterstock

What is GPT?

Non-linear transformation of data has become an important element in modern day machine learning architectures. And generative pre-trained transformer models do just that – they generate new text from an initial set of texts without the need to manually code the output.

What is GPT-4?

GPT-4 is the next generation of natural language processing (NLP) models, developed by OpenAI, a tech firm founded in 2015 and are now valued at an estimated worth of $30 billion. The model it is set to be GPT-3.5's successor.

GPT-4: ChatGPT's next level

ChatGPT, one of the earliest NLP technologies to make conversations more efficient and natural, is revolusioning team productivity by providing prompts and suggestions for message content. However, the new upgrade GPT-4 will take things a step further by utilising cutting edge algorithms and deep learning models to better understand user input and deliver even more accurate suggestions.

What can we expect from GPT-4?

There is an ongoing debate about whether GPT-4 will be strictly a text-only model or if it will involve a more multi-model approach. It's difficult to determine what this advancement will bring. Many people speculate that GPT-4 could integrate multimedia elements like images, video, and audio content to provide more contextual information for the language model.

OpenAI's CEO, Sam Waltman, strongly believes that the future of AI belongs to a multimodal model, but he doesn't indicate that GPT-4 may come with such a feature. He also refutes people's expectations of OpenAI having an Artificial General Intelligence (AGI) to be delivered with GPT-4.

The company is likely focused on maximising the potential of its text-based model before exploring more complex multimodality.

How GPT-4 will change your team dynamics

GPT-4 has the potential to change team dynamics drastically through the automation of many of the tasks currently performed manually by humans. It can generate reports, emails, and text conversations based on simple instructions or prompts provided by a user.

This can vastly reduce the need for team members to be present in meetings or conferences, potentially leading to more efficient collaboration and possible cost savings.

Of course many of these features  can already be seen in GPT-3.5, but it still lacks some linguistic fluency that forces us to rely on the AI as a "tool" rather than an "assistant".

GPT-4 can also improve accuracy in communications and can help detect errors as well as provide unique insights into complex topics. By using this advanced NLP technology people are no longer just counting on their memory but instead have a powerful personal digital machine used to enhance their collaboration efforts.

To summarise, GPT-4 could revolutionise the way teams work together in these three major areas: productivity, creativity and scalability.

GPT-4 ways to transform your teams dynamic


GPT-4 will allow teams to be more productive as it is able to complete tasks far faster than humans can. This could lead to fewer meetings, lesser workloads, and a higher level of efficiency for the team overall.

Teams using ChatGPT’s upgrade to GPT-4 are likely to have improved decision making due its ability to offer suggestions based on data from previous conversations and initiatives that have been successful in the past.

GPT-4 and ChatGPT feature 1

Let's take the Oil and Gas sector for example, GPT-4's natural language processing capabilities could be used to analyse customer feedback or to generate reports on oil production levels over time. With these capabilities, energy companies can quickly determine new resource allocations and other important operational decisions.

The automated chatbot services provided by ChatGPT could provide step-by-step instructions and suggestions to energy professionals performing their jobs more efficiently. The ability to quickly access data on tasks instead of manually searching through manuals can significantly reduce wasted effort.


GPT-4 could dramatically increase the creativity of your team by providing a set of generative technologies that have been trained on large amounts of data. By using these technologies, your team can quickly generate ideas, experiment with different combinations, and even produce new media based on existing inputs.

GPT-4 and ChatGPT feature 2

This opens up opportunities to explore entirely new approaches without relying on manual labour or weeks of trial and error. With GPT-4, your team members can be more creative in their work, and access a powerful source of new insights and ideas.

Every team needs to free up employee time for more creative pursuits as it has a democratic side which can influence different roles, such as developers and marketers.

It is likely that there will be significant improvements observed in many markets, including education. GPT-4 unlocks the door to extraordinary, tailor-made experiences with its cutting-edge language learning methodologies.


With its built-in scalability feature, GTP-4 makes it easy for small businesses to start using the technology right away — no hardware cost involved — allowing them to scale up gradually as their business grows in size over time.

By using the GPT-4 system, tasks such as writing and document processing can be handled more quickly and with greater accuracy. This new version will better handle dialogues, content writing, document summarisation, and automatic inference. So, get ready for more rapid, high-volume multilingual content creation.

GPT-4 and ChatGPT feature 4

AI support can help us with less manual intervention, allowing us to focus on growth instead. Finally, any improvement in natural language processing technology leads to a better user experience — it allows you to detect and understand more complex requests and queries from customers, thus ensuring they always get the best service from your business as it sustainably grows.

The augmentation effect

GPT-4 has the attributes to be a major breakthrough in the world of human augmentation, as it can offer an “augmentation effect” for professionals. This provides to individuals additional potential to develop their knowledge allowing them to stay ahead in the diversified business world.

With its advanced language processing capabilities, it's capable of truly understanding text input, creating complex synthetic content, and even helping humans develop their own strategies for improving output quality.

GPT-4 and ChatGPT feature 3

Indications have been made that this upgrade may be a text-only model, but the greatest new achievement could come from GPT-4's ability to align with human values, which would significantly be a game-changer in AI assistance, consequently, impacting much more business communication.

GPT-4's ability to align with human values means that it can take into account the nuances of team dynamics and help us create an environment that fosters collaboration amongst members while still allowing each individual to bring their unique ideas, perspectives and insights to the table. This creates a much more harmonious artificial intelligence cooperation that contribute to the success of the business.

How can ChatGPT optimise your remote team's work?

ChatGPT can help businesses with remote teams optimise their efficiency by increasing communication and collaboration. With ChatGPT, companies can quickly connect with team members in other locations; then, its automated AI-based Q&A system can allow for faster communication, so meetings or conversations do not need to be scheduled for simple inquiries and tasks.

GPT-4 Predictions

For example, ChatGPT can be used to automate onboarding processes, enabling remote employees to become familiarized with the company rapidly. It can be the ideal solution for companies seeking a centralized, easily accessible information storage. From anywhere worldwide, stakeholders can effortlessly access this centralized repository and collaborate, which helps to reduce decision-make time.

Additionally, it enables team members to maintain visibility into tasks being completed, boosting accountability and encouraging collaboration among remote workers.

This speeds up the entire workflow process and makes remote work easier and more efficient overall.


GPT-4's development offers potential through its deeper learning models, which take language and context into account to produce responses quickly and reliably. As such, ChatGPT's use of this technology will allow teams to discuss ideas quickly and collaborate more efficiently. We can anticipate that GPT-4 will have more memory for accuracy and human error correction, resulting in heightened expectations upon release and its effect on team dynamics.

These predictions show the importance that natural language processing systems will continue to have in the near future. In fact, the NLP market is already expanding rapidly with no signs of slowing down. Experts are projecting a strong growth in the upcoming years, reaching 127 billion dollars in 2028, according to Fortune Business Insights.

Natural Language Process worldwide market value from 2020-2028 (in billion U.S. dollars)

We can expect to start utilising advanced NLP systems such as GPT-4 as our ideal smart assistant, making the most of individuals' time by taking the burden of tedious tasks off their hands. Who wouldn't want this kind of technology on their team?

Gather the help to join the tech future

So, you should start training your team now to proper handle ChatGPT and its new features to stay ahead of the competition. The way to accelerate this disruption its counting with a experience workforce solutions provider. This way, you will find the right talent to deal with advanced technologies, receive proper training and match with the best cost-effective strategy to help you expand your business.

We at Airswift have a worldwide presence with more than 9,000 contractors and over 60 offices across the globe. Our Global Employment & Mobility services provide access to top global STEM professionals and solutions for business growth. With our expertise, you can get closer to your ultimate goal.

The arrival of GPT-4 will bring significant changes for teams of all sizes and industries. Don't stay out of this transformation, partner with us to gather the best talent and the cost-effective path to your digital transformation.

Speak to our talent acquisition team

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This post was written by: Raphael Santos, Content Marketing Coordinator