Oil and gas businesses have weathered their fair share of turbulence in the last few years. As the oil price swings upwards, they are definitely on firmer ground. However, a new challenge awaits – that of embracing digital trends. This will prove critical in the race to attract and retain talent and amass the skills required to fulfil digital’s potential of revolutionising the sector.
The good news is that many employed within the sector think digitalisation will be a positive step. According to our recent Global Energy Talent Index, the majority (77 per cent) of professionals agreed.
This optimism goes beyond the technical and operational advantages of digitalisation. In addition, there are many ‘softer’ benefits that could be crucial in attracting and retaining talent in a competitive energy landscape.
However, as the industry’s digital transformation creates opportunities, it won’t be without challenges. Oil and gas companies will face an uphill battle to appear cutting-edge. Instead, by showcasing their technological prowess, companies can attract top digital talent. What’s more, highlighting these innovative projects will help attract younger candidates and fill the digital talent funnel.
If oil and gas companies get it right, digitalisation could provide the answer to building a strong talent pipeline while retaining key staff. In doing so, they will set themselves up for further success
Albert Kahlow is the Middle East Regional Director at Airswift